Saint Archer II
The country’s original storage and organization retailer, The Container Store, asked Preacher to participate in a pitch for their first ever brand campaign. I helped win the pitch as an intern and was hired to help bring the work to life. Our concept, "Where Space Comes From," taps into the universal struggle of mankind to understand our space. We captured these practical challenges as the deep quandaries they can often feel like in our lives. Framing everyday situations in the grandeur of the cosmos.
SAINT ARCHER II
2020
Writer
A Farm League Production
In 2019 we helped forge a path for Saint Archer Gold from the west to east coast. After a successful year, we looked towards the horizon again. Working closely with Saint Archer and MillerCoors, we developed a sharpened strategy for a 2020 national campaign to challenge light beer behemoths like Michelob Ultra.
Director – Britton Caillouette
Prod Co – Farm League
Agency – Preacher
Creative Director – Marcus Brown
Art Director – Elliot Eliash
Brand Manager – Kristen Meade
Producer – Shane Smith
Strategy – Marika Wiggan
