SAATVA


2018

Writer

Adage // Communication Arts // Little Black Book

In the world of mattresses, Saatva lives in a space all their own: above the inflated prices of mattress stores and beyond corner-cutting bed-in-a-box brands, where mattresses are hand-made and hand-delivered at prices you can comfortably afford.

I was on the team that helped launch Saatva’s rebrand campaign. My task was to become an expert in all things mattresses in order to answer the internet’s most commonly asked questions on the matter. I wrote 25 landing page articles and 25 corresponding scripts in the voice of our sleep guide: an affable and quirky bellhop.

 
 
7.png
8.png
9.png
10.png
11.png