2020

Writer | Director
A BL&S Production

Olipop is a new kind of soda. We wanted to capture the vibrant and bubbly nostalgia that we associate with soda , while also communicating the surprising health benefits that the new beverage delivers. Filmed in the great state of Texas.

In addition to this brand campaign, I oversaw Olipop’s copy across web, packaging, social, paid, and so on. I also developed their current tagline ‘A New Kind of Soda’.